Built for Tradies, By a Tradie

We’re not your typical marketing agency. We’re tradie-focused, results-driven, and here to make your life easier—and your business more profitable.

Our Story

Running a trade business isn’t for the faint-hearted. Long days, tough jobs, and that constant hustle to keep the work flowing—it’s a grind.


We know, because we’ve been there.


Buzz Lab was founded by Luke, a licensed electrician and electrical contractor who’s been on the tools since 1998. Luke didn’t just dip his toes in the trade industry—he lived it, from wiring homes, running commercial break down calls, to running his own electrical businesses.

But like many tradies, Luke often hit a wall. The phone wasn’t ringing enough, slow weeks became stressful, and low-paying jobs started piling up. That’s when he turned to marketing, determined to find a way to get consistent, quality leads.


After years of trial and error (and using his own business as a guinea pig), Luke cracked the code. No more slow days. No more chasing low-value jobs. Just a steady stream of high-margin work that gave him freedom and flexibility.


Now, Luke and the team at Buzz Lab are bringing that same game plan to tradies across Australia, helping them grow, thrive, and finally take control of their businesses.

Tradies Thrive Here

What We Stand For: Partner in Growth

At Buzz Lab, our mission is simple: to help tradies grow their businesses with smart, effective strategies that deliver real results. We’re here to make your life easier and your business more successful, without the fluff or gimmicks.

How We Work for You

  • Built for Tradies

    We’re not some big, faceless agency that doesn’t get what you do. We specialise in helping trade businesses because we understand your industry, your challenges, and the solutions that actually work.

  • Results First

    Talk is cheap. At Buzz Lab, we let our results do the talking. From more calls to bigger profits, our goal is simple: get your business thriving.

  • No Contracts, No Nonsense

    We don’t believe in locking you in with contracts. We believe in earning your business every single week through real results.

  • Honesty and Transparency

    You’ll always know what we’re doing, why we’re doing it, and how it’s working. No surprises. No jargon. Just straight-up honesty.

  • Your Success = Our Success

    We’re in this together. When your business grows, so does ours. That’s why we’re committed to giving you the best tools, strategies, and support to thrive.

Ready to Grow Your Business?

Let’s work together to take your business to the next level—no contracts, no nonsense, just results.

Meet the Team

Behind Luke is a small results-driven team of marketing pros who know their stuff. From web design and Google Ads to SEO and social media, we’ve got the expertise to make your phone ring—and keep it ringing.

Luke Pritchard

Founder & Qualified Electrician

Luke is the driving force behind Buzz Lab. With over 20 years as a licensed tradie and years of hands-on marketing expertise, he’s uniquely equipped to help tradies grow their businesses. Luke’s not just about leads—he’s about results that give you the freedom to work smarter, not harder.

Don D

Web Design & Content Creator

Don is the Swiss Army knife of Buzz Lab. From building conversion-focused websites to crafting content that sells, Don ensures your business shines online. With a knack for blending creativity and strategy, he keeps jobs rolling in and makes sure your brand stands out where it matters most.

Gill R

Customer & Systems Superstar

Gill is the glue that holds Buzz Lab together. She’s your go-to customer champion and ensures every client feels supported. Managing social strategies, backend systems, and seamless campaigns, Gill keeps everything running smoothly so you can focus on growing your business stress-free.

Cherie M

Google & Meta Ads Maestro

Cherie is the mastermind behind Buzz Lab’s powerful ad campaigns. From crafting Google Ads to running razor-sharp Meta campaigns, she ensures your marketing dollars work harder. Her attention to detail and passion for results turn leads into real jobs that grow your business reliably and efficiently.

Why We’re Different

Collaborative Digital Marketing Agency At Buzz Lab In Australia

At Buzz Lab, we don’t just slap together a website or run a few ads and call it a day. We dive deep into your business, your goals, and your market to create strategies that deliver consistent, high-quality leads.


We’ve helped dozens of tradies across Australia dominate their local markets, and we’re ready to do the same for you.


Ready to Work With a Team That Gets It?

Let’s take your trade business to the next level with tailored strategies, proven results, and the support you need to thrive in today’s competitive market.

Ready to make something great?

Contact Us